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Graphic Design: Top Company Branding Tips for Your Business
December 31, 2017
Whether you employ the services of a graphic designer, a graphic design company or you choose to do the design exercise in-house, these helpful tips will certainly guide you to a successful company brand for your organisation.
1. Understand effective use of colours
Colours can make people experience different feelings, such as anxiety, calmness or energy. Be careful about the message you communicate based on the colours you choose for your business website and business cards. Think about the colours used by other companies within your industry. An example is the use of green by eco-friendly companies that are involved with recycling, because green is the colour that is associated with positive and healthy actions. Corporations and professional organizations often use dark blue, because they want to communicate solemnity.
2. Professional graphic designing is important
As a small business, you might have assumed that you cannot afford to get professional business cards and logo designs, but the fact is that you do need to invest in hiring a professional graphic designer or a graphic design company which can do the same job for you and provide good quality designs at very reasonable charges.
3. Maintain consistency in branding
Your website, logo and business cards should all maintain consistency in style and policy. If your website is quirky and whimsical, the company's logo and business cards must also reflect similar qualities. Also think about your company's presence on the social media sites and align it with the company's branding. When your branding becomes consistent across all platforms, more and more people will start recognizing the brand.
4. Create a strong presence with your branding
Whether your company is based in a posh office or you work from home, you logo must communicate strength. By using a professional graphic design company, you can make your company seem larger and more successful. Consumers want to deal with companies they can have confidence in and branding enables them to feel that your company is reliable.
5. Maintain branding but evolve with time
It is very important to be consistent in your branding, and not change the website or logo every few months, so that your identity as an organization becomes stronger. Nevertheless, after a few years, think about updating the logo simply to evolve with time. The changes you make should be nominal so that while they add value to the graphic, it should still remain recognizable.